Education drives our coaching.
Since 2009, ASP has helped people build strength that matters. We are a team of strength coaches and educators committed to thoughtful programming, careful technique and an environment where people feel known,not processed.
Coaching in Brunswick East since 2009 · Serious about the craft, never intimidating about it
We teach. We don’t just count reps.
ASP was founded by Benjamin Siong on a simple idea: everyday people deserve the same quality of thought and care that goes into coaching high-level athletes.
We were tired of the usual choice between intimidating performance facilities and anonymous commercial gyms. ASP was built to sit in the middle: expert strength coaching in a community that actually knows your name.
We do not chase fitness fads or design sessions to look impressive on social media. We use biomechanics, structured progression and a realistic understanding of human habits to help people become stronger and more resilient.
The ASP standard
Understand the person. Assess the starting point. Build the plan. Teach the technique. Track what happens. Adjust when life changes.
The people in your corner.
Different backgrounds, one shared standard: pay attention, keep learning and coach the person in front of you.
Benjamin Siong
Founder & Director
Ben brings together psychology, strength coaching, sports nutrition and coach education. He leads ASP’s education culture and keeps the team focused on practical systems that improve real coaching.
“Make fitness a lifestyle change, not a band-aid.”
Sharon Lee
Coach & Manager
Sharon takes a whole-person approach, helping members connect their training with mindset, recovery and the habits that make progress sustainable.
“Any lasting change starts from within.”
Patrick Hammes
Strength Coach
Patrick focuses on long-term habit change and individual programming that fits around work, family and the realities of everyday life.
“Long-term results come from long-term changes in habits.”
Paul Mulligan
ASP Coaching Team
Part of the team helping members train with clarity, consistency and confidence.
Andy Arnold
ASP Coaching Team
Part of the team maintaining the supportive, low-ego standard on the gym floor.
Archie Balachandran
ASP Coaching Team
Part of the team coaching members across strength training and group sessions.
Expert coaching that still feels like a conversation.
You do not need to arrive confident, fit or fluent in gym language. We will meet you where you are, explain what matters and help you build from there.
Come and meet us.
Tell us what you want help with and we will recommend the most sensible place to start.